About us

Our Story: The Winter Revival

Emma & Rose began with something very small and very real: a single mother and her young daughter, standing side by side in a tiny New York apartment, hand‑packing every pair of boots at the kitchen table. Each order went out with a folded scarf, carefully wrapped tissue paper, and a handwritten note saying, “Thank you for believing in us.” It wasn’t just a business; it was their way of building a softer, warmer life together.

For a while, it worked. Orders grew, late nights turned into happy mornings, and their little brand started to feel like a community. But when the economy tightened, reality hit hard. Costs went up, sales slowed down, and there were nights when boxes stayed unpacked because the fear of having to close the doors felt too heavy to ignore. The dream that once felt unstoppable suddenly seemed like it might slip away.

Instead of giving up, they chose one last, honest chance. They went back to what made Emma & Rose special: winter pieces made with love, meant to keep real women warm on school runs, commutes and quiet evenings at home. From that decision, The Winter Revival was born – a collection created to clear the shelves, keep the lights on, and prove that small, heart‑driven brands still deserve a place in your wardrobe.

When you shop The Winter Revival, you are not just buying boots, scarves or gloves. You are helping a mother keep her dream alive, and showing a little girl what it looks like to keep going when life gets cold. This sale is their second chance – and every order, every kind word, every repeat customer is part of that story.

Thank you for walking this road with us. Your winter, reimagined – and our dream, revived.